Sergey Veselovsky has spent more than 25 years in research leadership, turning complex quantitative data into decisions companies can act on. His work — spanning new product design, value proposition, persona development, pricing, consumer experience and marketing strategy — has shaped major strategic investment decisions for Fortune 100 clients.
Sergey is a Partner at Research Etc. and a Lecturer in Marketing at the University of Prince Edward Island. Demand Architecture grew out of that work: a framework for understanding the human motivation that drives demand, and for building products, pricing, and experiences around it.
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To discuss Demand Architecture, applications of the framework, or speaking and collaboration, connect with me on LinkedIn or send a message below.