My name is Sergey Veselovsky and I’ve spent more than 25 years in applied marketing research, turning complex quantitative data into decisions companies can act on. My work — spanning new product design, value proposition, persona development, pricing, consumer experience, and marketing strategy — has shaped major strategic investment decisions for some of the world’s largest organizations.
Demand Architecture grew directly out of that practice: a framework for understanding the human motivation that drives demand, and for building products, pricing, and experiences around it. I’m a Partner at Research Etc. and a Lecturer at the University of Prince Edward Island, Canada.
Contact
To discuss the framework, speaking engagements, or potential collaboration, connect with me on LinkedIn or send a message below.